The Future is Here. Work with a Leader Who is Defining It.
Partnering with UAE and GCC senior leaders to create the culture, brands and experiences of tomorrow.
Over the past 15 years Adam built, led, and scaled creative, digital and experience-driven businesses across the UK and the Middle East. My work sits at the intersection of culture, technology and human behaviour, helping brands and cities create meaning in a noisy, fast-changing world.
In 2009 he founded the human tech agency, a multi-award-winning digital agency known for its work with global brands in charity, healthcare, retail and tech. As Founder & CEO, he grew the company from a two-person startup to a 50+ person operation delivering high impact digital transformation and creative strategy.
He is now based in Dubai, where he lead Integrated Communications and Live Experiences at Alsayegh, partnering with governments, developers and global brands on large-scale cultural, destination and experiential projects across the GCC.
His talks focus on how humans and culture drive impact in an increasingly automated world, drawing on real stories from leadership, negotiation, digital transformation and large-scale live experience delivery.
If you are building the future of a brand, community or destination, and want a speaker who brings energy, clarity and commercially grounded insight, get in touch.
What if Everything You Believe is Holding You Back?
We live in a world where algorithms curate our news, social media reinforces our opinions, and conversations become echo chambers. But what happens when we challenge our own beliefs? In his TED Talk, Adam explores how breaking out of these mental loops can unlock new perspectives, better decisions, and greater success—whether in business, technology, or life itself. If you’re ready to see the world differently, this talk is for you.
Adam’s Talks
Human Culture in an AI Powered World
Technology is accelerating, but human behaviour is not. In this talk Adam explores how culture, emotion and meaning still decide who wins, even in an automated era.
Audiences learn how to build organisations, brands and experiences that feel human in a world that increasingly feels machine-driven.
Ideal for: marketing, tech, innovation, leadership, city development, customer experience.
Format: keynote or fireside.
Leadership in Uncertain Times: The Human Advantage
Based on decades of leading teams, scaling an agency and now partnering with governments and major developers in the Middle East, this talk focuses on the human principles that drive trust, culture and performance.
Adam covers decision making, communication, team energy and how to lead when the environment keeps shifting.
Ideal for: leadership summits, corporate offsites, team conferences, C-suite forums.
From Content to Culture: How Brands and Cities Win Today
Every brand and every destination competes for attention, but attention alone is not enough. This talk uncovers the shift from content to culture, using real stories from live experiences across the GCC, high-stakes negotiations and building teams that people want to follow.
Audiences walk away with a clear framework for creating experiences that matter, not just moments that disappear.
Ideal for: real estate, hospitality, tourism, experiential, place-making, lifestyle brands.
The Future of Customer Experience: Emotional Intelligence at Scale
AI can personalise content, but it cannot replicate emotional intelligence. This talk blends strategy, technology and human behaviour to show how brands can deliver memorable, distinctive experiences without losing their humanity.
Ideal for: retail, hospitality, luxury, tech, marcomms, digital transformation events.
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